When we work in the same place every day, quite often we don't see or notice how good or bad the first impressions we project to our customers.

There are 3 basic ways our customers contact us:

In Person

Via the Internet

On the Phone

As I task you to do in the video, take stock of how your customers are received at your dealership - check each method of contact.

Here is what you should inspect:

What does the customer see?

What does the customer hear?

What does the customer smell?

Your customers should experience the very best you have to offer, as you only get one chance at this first impression.

Look your absolute best - both facility and dealership employees - rate yourself on a scale of 1 to 10.

What are you saying to your customers? Say it with a smile, be enthusiastic, make your customers enjoy their experience.

If you want an outsider to measure any or all of the above, let us know - we can do this for you.