I am sure that many have you have tried to prospect in the past, and in fact some of you may well have a great routine that you use now to continually cultivate business.

What we are talking about here is the kind of prospecting that will produce results - both short-term and long-term. It is essential to get, and keep, your name out there. The ideas talked about in these 2 videos are proven and effective. They are examples of what the top salespeople around the country are doing. 

Managers - do you struggle to get your team to prospect? Maybe they need the tools to be effective - help them develop a company facebook page for themselves (John Q. Salesperson ABC Dealership). This facebook page should be strictly business - no selling though, just information that your customers and potential customers would find interesting. "How To" videos for example, along with video testimonials from customers. Post newsworthy articles about your dealership and product lines.

It is widely known that recipients of e-mails much prefer to watch a video than read e-mail content, so appeal to this fact by sending video e-mails, personalized so the recipient will know they mean something to you. 

Once you have watched both videos from me, watch the video at the end - this is an idea from a salesperson at a dealership we work with in Canada - simple and effective. He is not selling anything except himself and his dealership, and adding a little fun.