Web site overview

• Design
• Vehicle pricing
• SEO
• Uploading photographs
• Daily upkeep
• Competition

Initial response to customer

• Auto Responder
• What to respond with at what time of day
• Call to action

Turning the enquiry into a phone up

• Getting customers’ contact details
• Creating excitement
• Setting a time for a phone conversation

Video Email

• What is it?
• Using a camera
• What to film
• Editing the film clip
• Formatting the film for email
• Sending the email

Closing the deal

• Who looks after the customer
• Demo
• Service Tour
• F&I
• Delivery
• Follow Up